News

Integrated Systems Europe is the number one show in Europe for Professional AV and Electronic System Integrators.

True Colours will have on show our highly experienced and knowledgeable staff to guide you through the latest products that our manufacturing partners are exhibiting at the show.

Please download our pdf floor plan of ISE 2010 highlighting the industry leading vendors and contact details of True Colours staff at the show.

Register free for the show using True Colours invitation code: 705093 To use this code, please visit www.iseurope.org and select the register now, once prompted enter the above code.

If you would like to pre-arrange a meetin with a True Colours representative, please contact us on 01252 876300 or sales@true-colours.net

Digital View launch new product guide to Digital Signage and control.

For full details download the guide here 4Mb

Interactive Video flyer with touch screen and bar code

True Colours is pleased to announce a special offer on all new products for Q4 2009, this offer ends 23rd Dec 2009.

Buy any of the products listed below and get 60 days credit including 30 days to evaluate the product, when we receive a purchase order for the following products at the trade price.

Diventix II - Diventix II PDF

Opus and Opus LE - Opus PDF - Opus LE PDF

Pulse and Pulse LE - Pulse PDF - Pulse LE PDF

Smart Vu and Smart Vu LE - Smart Vu PDF - Smart Vu LE PDF

If you would like to take us up on this fantastic introductory offer on the 7 new products launched by Analog Way please contact the office today on 01252 876300

Positions for Internal Account Managers have now been filled.

On Tuesday 15th September Midwich and True Colours hosted a digital signage event at Towcester racecourse. This was the perfect opportunity for all customers to discover more about this growing market place and not only see products but to gain more knowledge about the software solutions  and attend training seminars. We would like to thank all of you who attended this event, and if any of you missed out on this opportunity then look out for future events.

Key benefits of the day included, demonstrations of dZine signage players, Conrac thin bezel full HD and Conrac Tru-Media embedded screens, Cabletime IP streaming solutions and Magenta last mile catx coonectivity solutions. Full seminars were completed by dZine and Magenta Research, if you would like to know more about these opportunities then contact our sales specialists on 01379 649200.

Q-lite LED screen on demonstration at the reseller showcase, Full Q-lite indoor and outdoor LED screens are now available from True Colours exclusively in the UK.

One customer who found this event particularly useful was Shane Griffiths from reseller XMA Ltd:

“Just to let you know how well worthwhile I thought the digital signage event was last week. I came away with a brain full of information, a belly full of pork and coffee, many new friends business cards. Thanks for the invite and as always, looking forward to the next one.”

True Colours Distribution has announced a distribution partnership with Digital View, the company behind the 'ViewStream' brand of solid-state media players.

Digital View media players deliver full screen media and are updated by physical insertion of a CF card or USB stick. This is suitable for projects that do not require frequent content changes and are not budget reliant on IT infrastructure and technical support.

Dave Raymen, technical director at True Colours commented, 'The term digital signage is usually associated with a screen that displays a combination of live video, static advertisements, tickers and RSS feeds. However, in reality, digital signage can often be more refined and focused with single, full-screen content. Traditional print media and video commercials are not split into multiple information areas because the main message becomes diluted.'

There are two product sets; The VS range of external small format player can sit on the back of any display and support resolution formats up to and including HD. The ‘video flyer' incorporates a display screen with the option of touch screen functionality. A common software programme, DV studio, is included to allow the creation of simple timing schedules and touch screen programming. There is also an external button interface which allows content to be recalled from any external button or contact closure trigger. Control via RS232 is also possible.

Digital View being aimed at applications such as poster style advertisements, point of sale applications, retail branding and visitor centres. It is also suitable for end user applications that require content to be triggered via a switch, light sensor or PIR motion detector. Full PR

Digital View Products

Digital View Application Gallery

Find out how you can benefit from our Reseller Signage Showcase

We would like to invite you to our Reseller Signage Showcase at Towcester Racecourse, Northampton, on Tuesday 15th September 2009 between 10am and 4pm.

Midwich and True Colours have joined forces to stage this FREE one-day, trade only, signage event for resellers and integrators. The ‘Reseller Signage Showcase’ will feature signage products and solutions from leading manufacturers from both distributors.

Click here to register

Hi-Technology 09 is an open house event held by True Colours for 2 days in August this year to showcase the latest AV products. This year sees the launch of some new projectors, switcher's and control solutions from some of the leading manufacturers in the AV industry.

Event:: Hi-Technology Open house 09

Date: 12th – 13th August 09

Location: Future Technologies Suites, True Colours Distribution, Yateley, Hampshire, GU46 6GA.

Time: 9.30am – 4.30pm daily.

To register for the event please download the full e-shot and follow the link

PRODUCTS ON SHOW THIS YEAR:

Panasonic 12K and 6K DLP Projectors, and 103" Plasma

Sanyo 1st 6.5K DLP Projector

Analog Way New Seamless Switcher's and Control Desk

InFocus new WUXGA, 7000 Lumens DLP projector at a price point you will not believe!

Samsung ID Wall

Magenta HDMI Matrix Switcher and new range of cost effective CAT5 solutions

NEC Displays

Control Systems from RTi and Sp Controls Network Room Controller

Digital Signage from dZine and Conrac tough displays

AV Stumpfl projection screens designed for the rental market

Download the full Hi-Technology E-Shot and register for the event here

Orlando, Florida, June 16, 2009 – Magenta Research, a leader in video, audio and control signal distribution over UTP cable and fiber, has announced the expansion of their Cyan by Magenta product line with the addition of the Cyan EVA and EVS series.

“It’s a simple case of continuing to respond to definable demand for high performance, shorter run products to be used in educational, residential, retail and corporate digital signage applications,” stated Magenta President Bob Michaels. “The Cyan by Magenta lineup now features even more products that exhibit extraordinary performance.”

The Cyan EVA series includes two port and four port transmitters and two daisy chain capable receiver types supporting 1920x1080 resolution at 328ft/100m and 500ft/152m respectively. The Cyan EVS is a transmitter receiver kit supporting 1920x1080 @ 500ft.

The Cyan by Magenta product range now features the following products:

·    Cyan EVA Series for VGA & Audio:  1920x1080 @ 500 ft/152m
·    Cyan EVS Extension kit for VGA & RS-232: 1920x1080 @ 500 ft/152m
·    Cyan VGA Extension kit for VGA: 1600 x 1200 @ 250ft / 76m
·    Cyan YUV Extension kit for YUV: 1080p @ 328ft/100m
·    Cyan HDMI Extension kit for HDMI Video/Audio: 1080p @ 100ft/30m, 1080i/720p @ 150ft/45m
·    Cyan Stereo Extension kit for Stereo Audio: 2000ft/609m
·    Cyan DVI TX4 Series for DVI distribution: 1080p @ 100ft/30m, 1080i/720p @ 150ft/45m

Two new Analog Way products were announced at Infocomm and will have their first UK showing at True Colours Rental day's on the 12th and 13th of August.

Further product information.

Analog Way Press Release below:

Analog Way announces the Opus, its brand new Multi Layer Hi-Resolution Mixer Seamless Switcher with 3 Scalers!

Analog Way announces the ORCHESTRA, its new powerful remote controller

The full portfolio of Kramer products is now available through True Colours Distribution. The product line includes:

Distribution Amplifiers (Composite, Component, Computer, SDI, HD-SDI, Dual Link, HDMI, DVI).
Switchers (Composite, Component, Computer, SDI, HD-SDI, Dual Link, HDMI, DVI).
Control Systems
Format Converters
Room Connectivity

With over 1000 product sku's, the pricelist is a valuable and informative tool e-mail us to get your latest KRAMER pricelist.

We have launched our new product guide. Inside, you will find a wealth of products and solutions that will help to make your AV integration and Digital Signage installations run more smoothly than ever before. You will notice that we have omitted any pricing from this guide. There are two reasons for this: firstly, so that you can use this guide as a tool to position our products to your customers, and secondly, to make sure that you receive the best trade pricing on request ina competitive market where pricing fluctuations can be the difference between winning and losing a project.

True Colours Distribution has been appointed as the UK distributor for Electrosonic Products Division. This deal follows the news two weeks ago that Electrosonic was to restructure its business by separating the products division from its a-v systems integration business.

We will work with the newly formed products division to sell Electrosonic's range of HD media players, multi-image display processors and video and graphics over IP encoders and decoders.

Download the full Press Release

Electrosonic product information

Thank you to all those that attended the Screen Expo show and more importantly those that visited the True Colours booth. We had a steady stream of customers over both days with some seriously busy times, hopefully we did not miss you.

On stand we had our main connectivity brands including, Cabletime IP Streaming, Avocent Wireless HD technologies, Magenta CAT5 connectivity and Tru Media audience measurement, we also demonstrated our signage solutions from dZine and Conrac.

Thanks from the True Colours Team.

The 7 inch is a small display, designed for specific applications demanding less complicated content.

The DISplayer Lite 7 is suitable for two large markets; the hospitality sector and the retail sector.

This is again an extraordinary feat of technology, combining digital signage
with the scheduling and booking of rooms or shelf advertisement. Everything is based on the Page Editor and the backbone of the system, the IDS Server.

The DISplayer Lite 7, a small display with the possibility of providing a large range of information.

Further Information

dZine has added the Lite version to its DISplayer product range, a compact entry level player for digital signage applications.

DISplayer Lite has been developed to meet the growing requirements for low power consumption and small size without compromising the quality of the content being displayed. Whether it is used in the hospitality, airports, cinema’s , banks, companies, retail, public spaces or public transports, the ‘Lite’ version of the DISplayer can perfectly fit in any market. Static content (text and images) as well as small animations can easily be handled by the DISplayer Lite.

DISplayer Lite is a reliable and solid tool for content playback on any type of commercial available display technology being LCD, plasma, projectors up to LED. DISplayer Lite follows all the unique features of the DISplayer product range, 24/7 guarantee, network security risk free and the highest uptimes known in the market.

DISplayer Lite has a unique cost/quality ratio making it the perfect choice for a wide range of professional applications.

Further information

Europe’s biggest digital signage and DOOH media event is back for 2009. Renamed ‘Screen Media Expo Europe’ to reflect its engagement with the media, marketing and advertising communities, the show has also refined its conference and learning programme to attract an even greater audience of screen-media users and providers from around the world.

Visit us on stand B01 and some of the vendors we represent dZine, Cabletime, TruMedia, Magenta, iCalm, SSE.

Register for Screen Media

evenTech Scotland has been designed to allow buyers, specifiers and decision makers involved in the purchase, specification or rental of professional sound, lighting and audio visual products and services for the entertainment and installation sectors a chance to see the latest technologies and solutions by bringing them direct to Scotland.

On hand from True Colours will be Craig Rossiter and Scottish account manager and our disgital signage specialist.

Register for EvenTech 2009 Scotland

Midwich Group will be hosting an AV innovations event at Ascot Racecourse on the 18th and 19th February to showcase the very latest solutions from the world’s biggest and best AV brands.
True Colours will be exhibiting and demonstrating the latest Digital Signage Technology.

Darren Lewitt, divisional director at Midwich, said: “The event will bring together all the latest innovations, many of which will be on show in the UK for the first time. As Midwich is the only distributor that represents all the leading Japanese and Korean brands, we wanted to give our resellers the chance to evaluate our new audio visual solutions side-by-side in one location. We will not be publishing any trade pricing at the event so resellers can bring their clients with them, and it is a great opportunity to discuss product and channel strategies with our vendors. Any requests for meetings with Midwich or our vendor partners should be made in advance, as spaces are limited."
For more information or to register for this new audiovisual event,

It’s only a few weeks now until ISE.

Here’s dZine’s Stand - note the different themes; meeting room, shelf advertisement, matrix signage etc. etc.

dZine can be found on stand 11G 82

To arrange a meeting with TCD sales staff on the dZine stand please e-mail.

Europe’s No.1 event for the professional AV and electronic systems industry will return to the Amsterdam RAI Centre on 3–5 February 2009.

The 2008 show drew more than 22,000 attendees and 484 exhibiting companies, showcasing the very latest technologies for commercial and residential systems integration.

So why not let us introduce you to our vendors and be the first to find out what is new and coming in 2009.

True Colours will have a team of 9 sales specialist available for appointments, If you wish to arrange a meeting please e-mail our sales team.

To register for the show go to www.iseurope.org and use our entry code 707235

Attached is a PDF map of the ISE 2009 show with True Colours vendors highlighted.

The new range of connectivity solutions from Obonok Technologies, referred to as the Blu-Wire Series, is the result of extensive research and development. The Blu-Wire Series is unique in its ability to connect a High-Definition source, such as a Blu-Ray disc player, to hundreds of High-Definition displays within a 350-meter radius, using only singular CatX (network-type) cables. Blu-Wire can extend 1080p with HDCP to 50 meters (164 feet).

Benefits of the Blu-Wire Series:

A single UTP cable carries all signals, including HDCP (conventional products need to use two cables; one shielded).

Fully supports 1080p / 1080i / 720p plus the HDCP content-protection protocol.

HDMI + HDCP may be distributed to hundreds of displays out to 650 ft. (1080p) or 2000 ft. (1080i) from the source. This is by far the longest extension distance available over CatX.

Proprietary, patent-pending technologies.

Automatic signal EQ (equalisation) regardless of cable distance. No adjustments needed at transmitter or receiver.

Not sensitive to electronic interference.

View Press Release

Craig Rossiter joined True Colours in October and will be managing and developing business with all our Scottish customers. Craig joins us from reseller AD Tech where he specialized in digital signage so naturally will be keen to develop True Colours signage vendors.

Craig’s mobile 07807 394655 craigr@true-colours.net

We will be holding a Tcd open day in the end of feb to introduce new Scottish resellers to TCD products.

TruMedia Technologies, has announced the signing of a partnership agreement with Samsung Electronics Corporation. Under this agreement TruMedia's iCapture PROactive Merchandising (PROM) system for digital screens has been integrated into and will be sold together with Samsung's MagicInfo player enabled CX Series of professional large format displays.

In addition to software integration, Samsung is licensed to manufacture TruMedia's iCapture AlliO Hardware, an all-in-one sensor and video processing device, which Samsung will only market with its PROM enabled screens. iCapture AlliO will also be available for purchase via True Colours Distribution.

View Press Release (TruMedia) - View Press Release (AV Interactive)

True Colours have linked up with iCalmNET to offer a monthly service for delivering and managing content for dZine hardware solutions.

iCalm is the ultimate digital signage service company to maintain and manage content delivery to your network of dZine players. If you do not have the resource or need to take the headache away from creating scheduling and delivering your content to your screen network. Then iCalmNET is for you, for a monthly service fee iCalm will deliver and manage your dzine digital signage system, it includes all the components to:

Content Scheduling and content distribution tools

Free online information services for news and weather

web based user interface for the non-expert users to change content on the screens

hosting of the iCalm server at the iCalm datacenter facilities

user management to define who can control which screens and what content

real time monitoring of the digital signage installation at the customers site

(7Mb) download iCalmNET services iCalmNET Press Release

Call True Colours on 01252 876300 for further information on iCalmNET

True Colours are ready to ship from today RTi product to the commercial market. This new distribution agreement fills a gap in our current control portfolio, and with our product specialist and technical support staff already trained and demo product available we are ready to start specifying and selling for your next control system installation.

For further product information on RTi

To download the RTi and True Colours press release

Samsung's ID (Interlocking Display) solution will be distributed by True Colours.

Described as “like building with Lego” – Set to revolutionise the digital signage and rental/events markets.

Simple to install - Build your wall in under 1 hour

Ease of use - Drop and drag control to any screen variation from just 1 PC source

True Colours Distribution agrees exclusive UK deal with TruMedia, the leading provider of digital signage measurement solutions

Hampshire, UK, 31st July 2008 – True Colours Distribution, the UK’s leading digital signage distributor, has signed an exclusive deal with out-of-home analytic measurement provider TruMedia.

Further product Information

Download the press release

New products on show will be

DiventiX II multi layer seamless switcher with the Axion Desk controller from Analog Way.

Panasonic Hi resolution PT-DZ12000E 12k 3 chip DLP projector.

Samsung's Matrix ID described as “like building with Lego” – Set to revolutionise the rental/events and digital signage market”

Panasonic 103" plasma

To register for a session please click on either an am or pm session and select a date between the 4th and 8th of August in the mail header.

Di-VentiX II™ by Analog Way is a Multi Layer Mixer Scaler Seamless Switcher with Universal Analog and Digital input/output and Full High Resolution Digital Processing. It offers numerous Live effects including Keying and Moving PiP as well as 3 different operation modes: Multi Layer Mixer, Stand alone Embedded Edge Blending and 8 by 2 Seamless Native Matrix.

Further product information

Download the press release

Digital media involves a high level of expertise and consultancy that we have brought together under one roof. With these factors in place we are able to offer you, the reseller, an opportunity to join our digital media partner programme - an industry first - and benefit from our knowledge in this exciting and growing business area.

The partner programme is open to intergrators and resellers that meet a basic level of knowledge within the AV and IT markets.

Become a digital media partner.

Service Distribution

True Colour Distribution (TCD) is preparing to launch a digital media division.

The new operation, being headed up by Ian Croft, plans to provide a managed service including content creation and delivery.

TCD is working with a design agency to provide a content creation service and it has commissioned iCalm, a dZine partner, to administer its content management and delivdery service,

The idea behind the launch is to offer dealers the opportunity to resell the services in return for a monthly fee.

TCD has also launched its own free guide to digital signage and media distribution please login in to our trade area to view.

(download the full press release)

(download the latest advert)

True Colours and dZine agree deal for UK. Read the press release for further information.

Go to dZine mini-site

The official launch of True Colours new demo suite and high end projector business have come together this month.

Panasonic, Sanyo and Barco officially recognise True Colours as the leaders in the development of sales into the channel for the 5,000 ANSI plus range of DLP and LCD projectors.

Read the press release for information

Hampshire, UK, 18th January 2008– True Colours Distribution (TCD) have launched a focused and managed projection screen business that sees the introduction of two new staff members and three new projection screen manufacturers, to an existing impressive portfolio.

The manufacturer line up at True Colours now includes AV Stumpfl, Da-Lite, DNP, EuroScreen and SI, all of which will be stocked products which will allow resellers to get a projection screen fix for most AV applications and installations for next day delivery.

England – January 8th, 2008 – True Colours Distribution has qualified as an InfoComm International Silver Certified AudioVisual Solutions Provider (CAVSP). This designation recognises that 50 percent of the regional office’s sales, customer service and technical staff have achieved and maintained individual InfoComm Certification.

Iain Campbell, Sales and Marketing Director at True Colours, said: “We have all been working hard towards the silver status and it has now paid off, with 50% of our sales staff including both the directors having completed their Certified Technology Specialist (CTS) qualification. We will continue to strive towards gold status training all new sales and customer facing staff up to CTS level.

Read the Press Release

Optimizer HD™by Analog Way is an Innovative High Grade Universal Up/Down Scaler with the latest Let It Wave technology. Fitted with universal Analog or Digital Input, Optimizer HD converts any TV, HDTV or PC(*1) signal into a Digital TV, HDTV or Hi-Res PC(*1) format.

Further Information

True Colours launch the TCD-501-A kit is designed primarily with education AV installations in mind as postioned and priced acordingly.

With a standard UK double gang form factor which features

2 x Computer Inputs, one with audio

Composite video input with audio

USB connectivity

In-built 30w amplifier

Power Led

Volume control

All cables 15m in length pre-moulded at display end, and with cut back to size into screw terminal at plate end.

• Further Information

The Axion is a new controller for high end, large events, incorporating multi-room and very large screen control using Soft Edge Blending technology. The Axion lets the user preview the multi-screen configuration on a 16:9 TFT monitor. The Axion can control several iX Hi Res. Seamless Switchers, the Di Ventix, the Eventix, the Natix or the Centrix, and can control these either as stand alone boxes or any kind of combination, says the company.

The Axion Controller has a 7 inch , WVGA Color touch panel, USB connection for configuration and setup, control for up to six screen configurations, customizable and user configurable presets, and a joystick with direct effects access.

For more info, go to The Axion

Trident DVI™ by Analog Way is a Dual Digital Distribution Amplifier with 2 x {1 input to 3 outputs} for DVI signals. Designed for and compatible with the iX Range, Trident DVI will secure your complete installation.

• 2 DVI-D re-clocked channels up to 1600x1200@60Hz

• I/O detect LED indicators on front panel

• Perfect fit with iX family for multiscreen applications

• Universal internal power supply

Learn more about Trident

Avocent Corporation announced on May 15 a key customer partnership with Gas Station TV (GSTV) to provide programming through video monitors and speakers integrated into gas station pumps at leading gas retailers.
“Consumers spend, on average, four and a half minutes at the gas pump with nothing to do.

Using Avocent’s wireless HD technology for enhanced video and audio at the gas pump allows GSTV to offer superior digital signage to consumers when refueling,” said David Leider, CEO of GSTV. “We’re excited to be the first and only gas station television network to use Avocent’s Emerge™ MPX 1000 HD multipoint extender solution. This effort combines GSTV’s media expertise and Avocent’s digital signage technology for a unique solution to meet the growing demand for highly tailored, personalized marketing to consumers at the gas pump.”

Avocent’s wireless HD distribution technology eliminates, according to Avocent,  the need to install costly additional wiring to deliver news and advertising content to each gas pump display.  GSTV brings extensive media expertise to the digital signage industry with entertaining and engaging programming for the mobile consumer. The system will be based on Avocent’s Emerge MPX1000 media distribution system, that is able to deliver a synchronized stream of high-definition computer graphics or video and associated audio from one source to as many as eight display devices.  Manageability is provided through an onboard web interface and device control is accommodated through extension of serial, IR and HDMI control data. The Emerge MPX1000 extender solution supports VGA and HDMI/DVI digital video and audio signals.

“We are pleased to work with GSTV and their use of the Emerge MPX1000 HD Multipoint Extender,” said Mitch Friend, senior vice president and general manager of Avocent. “This relationship demonstrates Avocent’s continued leadership in offering wireless connectivity products to those companies who need ‘best in class’ digital signage to reach their customers.”
Demonstrations of the Avocent wireless distribution systems are taking place at the Digital Signage Expo in Chicago this week.
For more information on the MPX1000 from Avocent.

MediaStar from Cabletime is the industry leading manufacturer of video and communication systems for UTP analogue and IP. Cabletime has created the unique MediaStar family of products for the controlled and secure delivery of video media within the structure of the LAN.

Jin Khangura product specialist for Cabletime comments "The arrival of Cabletime helps space a gap that we had within out UTP product portfolio, as distribution market leader for connectivity this immediately helps our customers fufill any video based enquires over UTP."

Cabletime Products

Magenta Research the global leaders in AV signal delivery over UTP announce, the addition of two new receivers for the digital signage market to their flagship Multiview product line.

The K500 TD (twin display) and the K500 TDC (twin display, chainable) receivers reduce receiver quantities by connecting two back to back or close proximity displays rather than one display.

Randy Young, Magenta's Director of Marketing and Business Development, commented: " A fairly common configuration in retail dynamic signage is back-to-back displays.

Download press release

TCD are pleased to announce the arrival of GEFEN to our product portfolio.

Gefen are the worlds leading manufacturer of Digital HDMI and DVI products.

• Product lines include:Extension, Switching, Distribution, Conversion, Cabling Gefen offer the finest quality products at the best price.
• Gefen products