Press Release

Two new names bolster True Colours’ offering

Date News



True Colours, the technical AV division of the Midwich Group, continues investment in its consultative offering with the appointment of two new specialists.

Nick White joins True Colours from an integrator background to take up the position of AMX Sales Specialist. He brings with him a wealth of knowledge on system integration sales and end user requirements. Nick will bolster the existing team at their Crowthorne, Berkshire headquarters, to further develop AMX solutions to Midwich customers. Nick can be contacted on: 07789 005993 or email

In addition to Nick, Paul Corsbie-Smith has joined True Colours as Image Processing Sales Specialist, covering Analogway, Calibre, Datapath, Roland and TVOne. Paul comes with AV experience in the retail sector and distribution, and will be responsible for sales across new areas and attachment for these vendors. Paul can be contacted on: 07824 310310 or email:


New Streaming Media Specialist joins True Colours
Date News


Adam Berditch joins True Colours to reinforce our intent in the live media streaming market as Technical Streaming Media Specialist. Adam brings a wealth of experience to the role, having previously enjoyed business development manager roles at Osborne Technologies and account management at Sahara.

Working primarily with True Colours partner Exterity and BrightSign, along with the ground breaking Solstice software from recent new partner Mersive. Adam is looking forward to introducing the latest streaming media technology to an ever-expanding market, as well as working closely with True Colours' established customer base.

Adam says: "Today's technology market demands convergence of the AV and IT sectors. In this new role I hope to close the gap between these technologies using the True Colours' portfolio of IP Video Distribution and Collaboration Software, and easing the introduction of networked products into our traditional AV account base. I look forward to being part of the ever expanding Midwich Group."

To contact Adam please call 07766 508512 or email:

Technology Exposed goes live as Midwich signs new partnership with Livestream

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Next week’s Technology Exposed event in Ascot is now, quite literally, available to all following a new partnership between AV solution specialist distributor Midwich and Livestream (

Livestream, a leading manufacturer of award-winning hardware and software tools for live streaming, will be producing Midwich’s flagship event and streaming footage live via as the two businesses celebrate their partnership. Now, anyone can go online to see the action in real time as Livestream showcase Technology Exposed on September 18th and 19th to audiences worldwide.

The live broadcast launches Midwich’s exclusive partnership with the company to now provide live video solutions in the United Kingdom, Ireland and Europe with access to Livestream’s entire line of hardware and software solutions.

“This partnership marks the beginning of Livestream’s international hardware distribution, said Jeff Varnell, EVP Business Development, Livestream. “We are thrilled to join with Midwich to further our mission to democratise live video and expand on their exceptional AV solutions.”

Andrew Rothery, Technical Lead for the broadcast division of Midwich, added: “We're delighted to add Livestream to our streaming portfolio. Their Studio and Broadcaster hardware solutions complement our existing solutions perfectly; while their background in live streaming solutions gives us an exciting opportunity to work with the fast-growing, live to web streaming market. Livestream’s easy to use products make them accessible to all, from primary school sports days to live operations in hospitals - the vertical market possibilities are almost limitless.”

Established in 2007, Livestream is the market leader in live video that broadcasts events ranging from rock concerts to fashion shows; NFL games to stand up comedy. Livestream offers event owners a complete set of hardware and software tools to share their events with a growing community online. More than 30 million viewers each month watch over 75,000 live events from customers including The New York Times, Facebook, ESPN, SpaceX and Warner Bros. Records. Livestream is headquartered in New York with offices in Los Angeles, Ukraine and India.

Register for Technology Exposed to see Livestream in action first hand, along with a wealth of new technology from 70 vendors, at:

For further details contact True Colours: 01252 876300


True Colours Partners with Mersive
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True Colours, the specialist technical division of the Midwich Group, has added to its portfolio after partnering with leading US visual computing software Mersive, expanding the reach of Mersive’s visual computing software solutions in the United Kingdom.

“True Colours has an established track record of bringing the most innovative products to market on behalf of their resellers. We are very pleased that they have added our Sol and Solstice software into their portfolio of category- leading solutions,” said Rob Balgley, CEO of Mersive. “Together, True Colours and Mersive can bring the power of software-based displays and BYOD-mandated wireless collaboration to the UK market.”

Using visual data has become critical to decision making, planning and problem solving. Users need both large-scale, ultra-high resolution displays at an affordable price, and they need a way to easily and wirelessly connect, share and control that display. Mersive’s visual computing software solutions address both of these needs.

•             Sol software sets the standard for accurate auto-calibration and seamless alignment of multi-projector displays, revolutionizing high-performance display setup and maintenance for general purpose conference room, briefing centers and command and control. Sol works with any type of projectors in both front and rear projection setups.

•             Solstice software enables multiple users to connect, share and control a display simultaneously from their mobile device – phone, tablet or computer – leveraging existing WiFi or Ethernet networks.  Solstice works with any kind of display including flat panels and projectors

Iain Campbell, Director at True Colours, said: “Joining Mersive’s partner program further reinforces True Colours’ belief in the convergence of AV and IT supported by the addition of Sol and Solstice to our offerings.” He added: “Mersive is known for producing innovative and affordable visual computing software, so we’re naturally excited and proud to be able to offer its products to our reseller customers.”

A short video displaying how the software works can be seen here

For further details contact True Colours on 01252 876300.


True Colours forms new partnership with Datapath
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The technical division of the Midwich Group, True Colours, and Datapath Limited have joined forces in a deal that sees the UK’s premier technical AV distributor team up with a world leading innovator in the field of computer graphics and video wall display technology.

The partnership further expands True Colours’ broad technical AV portfolio with a range of cutting edge videowall controllers, including  the Datapath x4 range - a stand alone display controller that accepts a standard single or dual-link DVI input and can flexibly display this across four output monitors.

Each output of the Datapath x4 can be driven as DVI or analog RGB, and can represent an arbitrary crop region of the original input image. The output resolution and frame rate does not need to be related to that of the input, as the Datapath x4 display controller will optionally upscale and frame rate convert each cropped region independently.

The specifications of Datapath’s x4 range brings a welcome versatility when specifying a solution. Dual-link video input will support high resolution pixel-perfect source images for display. The Datapath x4 can also present a default native resolution to the source to allow still higher custom resolutions at reduced frame rate, but still remain within the capabilities of the dual-link video interface. Most standard graphics card sources will output at this native resolution. Since the x4 will scale and frame rate convert, using a triple buffered capture architecture, the output monitors can still operate at their preferred frame rates and resolutions.

Another large plus is the x4’s ability to maintain ultimate quality, even when using long cable lengths. At high resolution, DVI signals cannot normally be guaranteed beyond 5m cables, due to the nature of the signal losses inherent in the DVI cables and connectors. Datapath have added active equalization hardware on the input to the x4, which is able to compensate for these losses and support cable lengths of up to 20m, even at full dual-link resolutions (330Mhz pixel clocks). Lower resolutions will allow even longer cable lengths.

Additionally, Datapath x4 display controller control application allows user configuration of the equalization levels to guarantee that any combination of input cable length and cable type can be adjusted for optimum quality.

Iain Campbell, Director at True Colours, says: “We are delighted to have Datapath join us. They offer innovative products that sit well with our current portfolio and we look forward to a successful partnership. I’m sure the versatility of the x4 range will prove popular with our customers.”

Datapath’s Phillip Davenport said: “TrueColours are a company that share our forward thinking ethos and dynamic vision and we are confident that Datapath, with our x4 range in particular, will benefit greatly from our new association. We look forward to an exciting and productive future together.”

To discover more on the technical advantages of Datapath products, contact True Colours on 01252 876300.


Midwich and ATEN partner up for distribution deal
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ATEN, a leading manufacturer of KVM switch and Pro AV equipment, are proud to announce a UK distribution deal with Midwich; providing Pro AV solutions in the United Kingdom with access to ATEN’s entire line of accessories.

Established in 1979, ATEN International Co., Ltd. is today considered a leading manufacturer of KVM switches and connectivity solutions worldwide. Their product range covers hundreds of connectivity products, providing complete KVM, Professional Audio/Video and Green Energy solutions  - from entry level operations to the enterprise market.

ATEN UK Managing Director, James Liu, said: “We are excited to have entered into this partnership with Midwich. The execution of this agreement fits perfectly with our distribution strategy and by partnering with Midwich, ATEN will increase the reach of our products and provide Midwich’s customers with industry leading products backed by strong pricing and high-quality build through Midwich’s technical specialist division True Colours.”

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True Colours announces distribution of AMX
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Control experts target specialist opportunities via Midwich sales divisions

True Colours Distribution, a division of Midwich Group specialising in technical AV solutions for complex AV installations, has announced a UK distribution deal with market-leading developer of control products, AMX.

A world leader in the manufacture of control systems for audiovisual equipment, AMX is now able to deliver its products through key Midwich sales divisions including Midwich home and Midwich Security. Specifiers who depend on Midwich for the latest and highest quality products will discover even greater flexibility while being able to offer their clients unbeatable choice. 

“AMX is renowned for producing innovative and reliable control systems, so we’re naturally excited and proud to be able to offer AMX products to our customers,” comments Iain Campbell, sales director at True Colours. “As installations become ever more complex, we need to provide control solutions that are simple to operate, yet capable of handling extremely difficult tasks. AMX products achieve this and more.”

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True Colours signs new distribution deal with BrighSign
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True Colours Distribution, the technical division of Midwich, specialising in connectivity solutions for complex AV installations, has announced a UK distribution deal with market-leading digital signage developer BrightSign, on the back of the US company’s recent successes in Europe and Australia.

A worldwide provider of digital sign controllers, software, and networking solutions for the commercial digital signage industry, BrightSign is an excellent addition to the True Colours portfolio. Its solid-state digital signage media players set new standards for both stand-alone and networked digital signage applications, with superior video quality, reliability, affordability, ease of use, and interactivity. 

“I am delighted to be able to offer our customers the unsurpassed digital signage capabilities of BrightSign’s slim OS,” comments Dave Raymen, technical director at True Colours. “A market-leading solution which is simple to understand, cost effective and reliable, it also delivers exceptional Full HD video quality with a solid-state platform you can depend on.” 

BrightSign technology fits perfectly alongside True Colours’ existing portfolio as it can be sold as part of a preconfigured display bundle with a hosted service, offering customers a scalable and cost-effective solution. Alternatively, customers who already have screens can purchase the player as a stand-alone unit.

Whether used for a single site or to manage a worldwide multi-site hosted solution, the BrightSign system is scalable using the free BrightAuthor software. The visual-based interface enables users to easily create full-screen or multi-zone playlists for looping displays, and implement BrightSign features such as day-parting and networking. Simple data integration, or Live Text, can be used to connect Twitter feeds, stock tickers and other public and private databases to PoP displays, menu boards, waitlist, manufacturing or corporate displays and more.